Social media has held its grip tight on our lives. Be it fun, influencing, or business, it is continuing to dominate all possible spheres of life. A unique factor of social media is that it has a strong influence and widespread customer engagement. It’s no doubt that social media has become a strong pillar of almost every business field. Whether you simply want your latest picture to be liked by many, or you want to launch your newest product in the market, you get to reach millions in just seconds. Some years back, nobody could think that advertising and marketing could be this easy and widespread.
Surprising is the fact that even non-profits do get the impressive benefits of the digital age. Social media has made their working more manageable and has brought many like-minded people under their roof. Wanna know how? Read the article to get insights about some of the most excellently efficient strategies that will lead your non-profit towards functionality and success.
- The Idea Of Live Videos
When the eyes get to see images in motion, we call it a video. A video uses the most eye-catching and enchanting forms of presentation. No wonder people all over the globe devote most of their everyday time watching motions.
What’s even better is when you can interact and engage instantaneously with the video. Yes, it’s the live video streaming.
Live videos add a sense of reality to the videos. Viewers get to see exactly what’s happening at the other side of the screen. There is no editing or add-ons, just pure reality.
This factor helps non-profits gain much-needed credibility. Whenever any non-profit chooses to live stream, its followers get to see how effectively and honestly they are working towards the cause. Also, the viewers can provide their valuable feedback too. Nom-profits can showcase behind the scenes, events, campaigns, interviews, candid talks and much more.
- Influencer Marketing Goes A Long Way
Make use of the eminent faces of society. These important faces work as a magnetic pull to attract the audience you desire. Supposedly, your non-profit works for women empowerment, and you are in touch with a female tennis gold medalist of your country. Why wouldn’t you want to make her the face of your next social media campaign? People like these are not only achievers but also have a huge fan base. Such a face can be beneficial for you to spread the message to a larger audience. This way, not only more and more people will connect to you, but your work will also get the trust of a large population. That’s where Influencer Marketing steps in.
You can also incorporate influencer marketing with your overall coupon marketing strategy. How? Ask you influencer to demand CTA’s and provide the audience with exclusive coupon codes. All in all, you can make influencer marketing creative and enchanting to gain more response from the audience in your favour.
- Maximize Social Listening
While many organizations take social listening for granted, it is one of the most critical aspects to determine success. For the one’s who don’t know what social listening is, it is actually a parameter to evaluate the online popularity of the brand. It not only evaluates success, but it also gives way for new connections. It refers to the tracking of the organization’s name highlights all across the web. Just like any other brand, nonprofits too can gain the benefits. These organizations should create robust relationships with volunteers and donors, connect with people and talk about what’s trendy, all by social listening.
- Apps, Apps, Apps!
Conversation apps have started ruling the world. Whether it is a piece of good news to share or just a simple Hi, or maybe a picture that’s bombarding the internet, you share all these so subconsciously with these messaging apps. These messaging apps help in the most fantastic forms of direct engagements with followers.
In case of a non-profit, if you succeed at making your audience engage with you with this audience, then there is nothing better you can do. These messaging apps are so understandable and clear that both young and old are online on these apps throughout the day. By giving a population, this large, the liberty to connect with you easily through these messaging apps will make your organization touch the sky.
Another thing that’s common in the writing time is the presence of a chatbot. A chatbot is a software that enables a human-like conversation between the viewer and the bot assistant. This conversation is made on behalf of the organization. Create a cool website for your non-profit, build a chatbot that can converse impressively and name it something creative. These chatbots guide the viewers with website navigation and act as a customer support person when they come across the site. Engagements can be raised, and QnA’s can be handled- all with the help of a chatbot. Invest some time to build an appealing one for your website.
- UGC Is The Latest Trend In Town
Who doesn’t want to shine? Well, all your particular viewers and volunteers too want to get some fame for their work. While you can’t satisfy everybody, you can still promote some User Generated Content. This not only works as an eye-catcher, but it also inspires others to do the same. The power of UGC is that it gives your content a touch of authenticity. People start trusting you, your work, and your brand.
Nonprofits too can use this trick to grow. They can share the work of their volunteers consistently to attract others towards the cause. This way, people get inspired, and their conscience asks them to do something similar. You know, you need to show emotions to gain emotions.
The Final Words
Philanthropy is the most challenging task to do in today’s money minded world. It is hard to convince people for your cause and credibility. Moreover, convincing them and calling to action are two completely different realms. For the ones who took the road not taken and are a part of a non-profit, the above-listed techniques could be helpful to reach your targets. There is nothing bad in looking for smart solutions for organizational problems. That is where social media jumps in.